Automotive industry overview

The automotive industry is one of the world’s largest economic sectors by revenue, encompassing a wide range of companies and organizations involved in the design, development, manufacturing, marketing and selling of motor vehicles.

As a fast-paced industry, speed, accuracy and confidential service are key drivers, owing especially to the confidential nature, high value of products and strict press embargo deadlines. Furthermore, technical expertise is imperative to ensure every detail is captured, no matter the language. We work with teams across the whole automotive supply chain, including design, manufacture, repair, sales and marketing of motor vehicles.

Relevant services and benefits

  • Assistance with the distribution of product and press releases, monthly newsletters and motor show materials in multiple languages
  • Translation, localization and business services
  • Desktop Publishing and Typesetting
  • Email HTML formatting services for email campaigns, including LSO proofing of all translated content in-context, management of mailing campaigns, in-country SME review and reporting on key metrics. This service helps speed up the dissemination of news/information in multiple languages
  • Summary note-taking and transcription services for sensitive HR grievance and disciplinary meetings
  • In-person and remote interpreting services for new product release events and conferences
  • All our services are provided via our business management platform, Glozone, allowing clients to track each project end to end in one place


For every project we provide a dedicated team and Dedicated Project Manager acting as a single point of contact throughout the entire project. This includes industry-experienced Project and Account Managers, as well as subject matter expert linguists, multilingual Desktop Publishers and Engineers.

We understand that no one approach fits all, and we offer a flexible, tailored and scalable service, fitting services around the way a client likes to work.

We cover the complete automotive supply chain – translating content from initial design (concept storyboards) through to manufacturing (technical data manuals, catalogs), product assembly (e‑Learning, training & user manuals), sales and marketing (press releases, marketing brochures, automotive websites) and customer care (market research surveys, safety recalls).

This enables our clients to have successful and consistent global PR and branding to allow for manufacturing and infrastructure in multiple global locations and establish new markets.

To see how we can help you with translation, localization, transcription, interpreting and additional services, visit our Honda case study to view how other organizations are already profiting from a global supplier.

Contact us for a free consultation and further information or request a quote via the button below.

Request a Quote