INSEAD
Case study

INSEAD is one of the world’s leading and largest graduate business schools, offering participants a truly global educational experience. With campuses in Europe (France), Asia (Singapore) and the Middle East (Abu Dhabi), and alliances with top institutions, INSEAD’s business education and research spans around the globe. Their 148 renowned faculty members from 40 countries inspire more than 1,300 students in their degree and PhD programmes. In addition, more than 9,500 executives participate in INSEAD’s executive education programmes each year.

Challenge

INSEAD hold frequent events and forums which are shared across the globe, and as such require documentation.

Approach / Solution

  • Global Lingo provides INSEAD with transcripts of video and audio interviews, as well as larger full-day events conducted by INSEAD, such as their annual Entrepreneurship Forum. These events are well attended by many distinguished guests and speakers from across the world. The interview transcripts are produced on behalf of INSEAD Knowledge, INSEAD’s expert opinion and management insights portal.
  • Our contacts typically interview INSEAD professors about their work, areas of research or upcoming publications.
  • Topics of these interviews have been wide-ranging within the area of business, and include academic views on consumer behaviour, design, patent and intellectual property, corporate strategy, pricing analytics and more.

Benefit

  • Global Lingo’s transcripts are used by INSEAD to compose a more detailed article on the subject, to be posted to INSEAD Knowledge. These articles are aimed at a practical audience, not an academic one.
What INSEAD have to say about us

“Global Lingo has been a highly reliable partner for our transcriptions. They consistently provide highly accurate transcripts which in turn, ensures high quality and highly accurate output for us.”

Manager, INSEAD

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