Case study
We help HONDA deliver consistent, multilingual communications to global teams
HONDA, a leading global manufacturer, approached us to localize its internal communications, which include updates on recent business activity, product announcements, and related marketing initiatives. These communications required delivery in 28 languages to support their global teams.
Key benefits
Fully localized and prepared HTML emails for multilingual distribution
Consistent tone and style across global communications
Additional support for HONDA UK head office translations
Mailing platform management with reporting on open and click-through rates
Dedicated project management overseeing every step of the process
How we helped
HONDA’s internal communications team distributes regular updates about business activity, product announcements, and marketing initiatives to teams worldwide. To achieve seamless communication, these materials required localization into 28 languages.
The project included translating and preparing HTML emails for multilingual distribution. These emails were integrated with HONDA’s mailing platform, allowing for the efficient delivery of messages across regions. Translations of press releases focused on consumer audiences, ensuring content was culturally relevant and accurately conveyed HONDA’s tone of voice.
To support these efforts, subject matter experts specializing in the automotive sector were chosen to form the core team of translators. Their expertise ensured that all translations were technically accurate and aligned with HONDA’s corporate identity. A dedicated project management team coordinated translation, proofreading, and file preparation, streamlining the entire process.
Global Lingo also provided ongoing platform support, including preparing HTML files and delivering key metrics, such as open rates and click-throughs. Combining translation memory technology with expert linguists ensured consistent quality while achieving cost savings for repeated content.
The result was a fully localized and professional set of communications, enabling HONDA to engage their teams and audiences worldwide efficiently and effectively.
What HONDA have to say about us
“Global Lingo translate into 28 languages for us. They provide us with a fast, consistent service and their translators quickly become familiar with the terminology and tone that we use. We also receive great customer service from our Account Manager.”
Corporate Communications Manager, HONDA