HONDA
Case study

HONDA is a Japanese multinational and publicly listed corporation, primarily known for the manufacture of automobiles, aircraft, motorcycles, and power equipment. The world’s largest motorcycle manufacturer since 1959, as well as the world’s largest manufacturer of internal combustion engines measured by volume, HONDA are producing more than 14 million internal combustion engines each year.

Challenge

The HONDA internal communications team distributes communications about recent business activity, products and related marketing activity to their teams across the globe. To allow for in-language communications, the localisation of these are required in 28 languages.

Other requirements:

  • Regular localised emails sent out in HTML format and across multiple languages
  • A mailing platform was needed to manage this alongside the content translation
  • Translations of press releases, focused on a consumer audience relating to new product launches and general new
  • Translation support for the HONDA UK Head Office

Approach / Solution

  • Subject matter experts for the automotive sector were sourced as key linguists who form the pool of talent used across all HONDA projects
  • Translation and proofreading coordination by our skilled Project Management team, overseeing every step of the process
  • Global Lingo supplies the mailing platform used by HONDA
  • Support for this includes the preparation of HTML files and reporting on key metrics, such as open rate and click-throughs.

Benefit

  • With the mailing platform and HTML requirements combined, Global Lingo delivers added value for HONDA
  • With all linguistic requirements handled by Global Lingo, we ensure a consistent tone and style across all communications and audiences.
What HONDA have to say about us

“Global Lingo translate into 28 languages for us. They provide us with a fast, consistent service and their translators quickly become familiar with the terminology and tone that we use. We also receive great customer service from our Account Manager.”

Corporate Communications Manager, HONDA

Click to download a PDF copy of this case study in detail.

We design comprehensive accounts of all our clients.

Looking for translation services?

Our global translation services help companies distribute content to other audiences across the world. Whether this is information in documents, web content, product or marketing campaigns, or audio-visual media, our team of experienced, industry-qualified translators offers an exceptional level of service.

Did you know?

Global Lingo has one of the largest pool of linguists in the industry. Everyone is a native speaker in the language they are translating into, and we can translate into and from 150+ languages. So, whatever your project, whatever the language, Global Lingo can help.

Speak to a consultant

If you’re not sure what service you need or you’d like to discuss the kinds of Translation you require then we can get one of our team to give you a call. Simply complete the form below and we will get back to you.

Share this story

Menu