Global Lingo news and publications

Read through our latest industry insights and discover how our language services can accelerate your business into new global markets. All of our publications are free to read and archived right here.

Our latest articles

1 month ago

Buy vs Build: The benefits of partnering with a Language Service Provider (LSP)

To buy vs. build. We’ve all been there, facing the classic dilemma of whether to create a solution in-house or outsource it from an external provider. This decision affects everything…

2 months ago

Secondary Market Research for Global Expansion

It might be counterintuitive, but secondary market research is your ‘must have’ information that is typically conducted first and foremost before any primary market research of your international target markets…

4 months ago

Primary Market Research: A Global Approach

There’s nothing like firsthand evidence over hearsay, and primary and secondary market research is no different. Primary research increases the odds of successfully extending your global reach based on a…

International server connections lit up across the globe.

6 months ago

How to Translate a Website: Best Practice Guide

In recent years, companies of all sizes now market their products and services to a global audience. However, this opportunity brings a major challenge – how do you effectively communicate…

7 months ago

An in-depth guide to survey translation

Market researchers are well aware of the survey translation minefield of bias and speeder answers. And yes, we even explored in 5 Top Market Research Trends how AI can take…