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Posts by Nina Lizunova

Paper-cut collage on a blue textured background: a white head profile opened at the top, with a hand holding a megaphone and a hand holding a phone showing a heart notification rising out of it, and white arrows pointing in from the right.
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8 things to look for in a multilingual r…

Hiring an interpreter who has never sat in a focus group is like hiring a…
Collage of a person in a suit holding a laptop and a gold star, giving a thumbs up beneath blue and green speech bubbles, on a dark navy background.
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Interpreting for online focus groups: wh…

You’ve booked fieldwork in five markets, signed off the discussion guide, and recruitment is on…
A person with a glowing lightbulb in place of their head, representing what makes a good focus group moderator
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What makes a good focus group moderator?…

There’s something people rarely mention when you set up your first focus group: putting together…
Creative illustration of a suited figure with a lightbulb head holding a magnifying glass and laptop, representing market research insight and discovery
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Market research industry trends in 2026:…

The market research industry trends of 2026 tell a surprisingly honest story: the tools are…
A paper-cut art style illustration of a hand holding a megaphone with red lightning bolts, representing powerful communication to overcome market research challenges
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5 market research challenges that can be…

A screener question can shift meaning across languages. A respondent can end up in the…
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Multilingual surveys: A practical guide…

You are planning a global study and need to know which languages to prioritize and…
A focus group trying to resolve business challenges.
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How to overcome market research challeng…

Some market research challenges come up in every project. And when you’re running a global study,…
multilingual researchers celebrating over new findings
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5 Unexpected Benefits of Multilingual Re…

It’s no question that in today’s globalized world, multilingual research is not just beneficial, it’s…
Meeting room
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The importance of multicultural research…

As society becomes increasingly globalized, so do the values, ideologies, and businesses. Multiculturalism is not…
A group of diverse workers creating a multilingual survey
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How to create & review a high-quali…

As the name may suggest, multilingual surveys are surveys offered in different languages to reach…
Two women looking at a computer screen in the office discussing what they see
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How language consulting adds value to ma…

In the highly competitive business world, understanding your market is the key ingredient to success.…
Market research document translation
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Market research translation – Gain…

“For companies looking to expand their reach into new markets across the world, the importance…

Industry insight articles

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