Case study
INSEAD
High‑quality transcripts
Reliable delivery
Practitioner‑focused articles
How Global Lingo enabled INSEAD to publish high‑quality, actionable articles on INSEAD Knowledge through accurate transcription of expert interviews and events
INSEAD, a leading global business school, regularly hosts high‑profile interviews and full‑day events such as the Entrepreneurship Forum. The content for such events spans topics like consumer behavior, patent strategy and pricing analytics and requires transcription to support 'INSEAD Knowledge'. Global Lingo provided precise, reliable transcripts for professor interviews and major forum events, enabling INSEAD to produce detailed, practitioner‑focused articles without the burden of manual transcription.
Key benefits
Accurate transcripts of interviews and full‑day events
Consistent, dependable transcription support
Enables creation of practitioner‑focused articles
Streamlines publication for INSEAD Knowledge
How we helped
The Challenge
INSEAD is one of the world’s leading and largest graduate business schools, offering participants a truly global educational experience. With campuses in Europe (France), Asia (Singapore) and the Middle East (Abu Dhabi), and alliances with top institutions, INSEAD’s business education and research spans around the globe. Their 148 renowned faculty members from 40 countries inspire more than 1,300 students in their degree and PhD programs. In addition, more than 9,500 executives participate in INSEAD’s executive education programs each year.
INSEAD frequently hosts global interviews and full‑day events, including their flagship Entrepreneurship Forum. These sessions, featuring distinguished scholars and experts, required transcription to support INSEAD Knowledge: the school’s platform for sharing expert opinion and management insights.
Our Solution
Global Lingo delivered:
- Transcripts of video and audio interviews with INSEAD professors on research and upcoming publications
- Coverage of larger full‑day events such as the Entrepreneurship Forum
- Interview topics included consumer behaviour, design, intellectual property, corporate strategy, pricing analytics and more, ensuring coverage matched the diversity of subject matter
The Result
Transcripts were used to craft detailed, practitioner‑oriented articles for INSEAD Knowledge with accuracy and consistency meeting the high standards required for expert academic content
Why Global Lingo?
- Proven accuracy in transcription for expert, academic content
- Consistent, dependable delivery across multiple event formats
- Ability to transcribe both scheduled interviews and live, full‑day events
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