Emerging markets across all continents are offering companies the chance to grow their clientele, so understanding your business’s local market needs around the world via international market research is more important than ever.
International market research allows you to collect and analyze data to better inform your business decisions for international markets since a one-size-fits-all approach to your business is unlikely to succeed.
However, the problems traditionally associated with conducting international market research in a successful and economical way often act as a barrier to tapping into the value of these international markets. These barriers include:
- Struggling to conduct fieldwork in multiple languages
- Translating qualitative responses in multiple languages into English
- Transcribing audio and video research from market research events
- Captioning or subtitling videos for research purposes
Luckily, at Global Lingo, we’re here to help you navigate all the hurdles associated with conducting effective international market research.