Case study
We help Ipsos transcribe, analyse, and communicate complex medical research studies
Ipsos is a leading global market research and consulting firm headquartered in Paris, France. Ipsos Healthcare, a global leader in market research for the pharmaceutical and biotech industries, partnered with us to transcribe five simultaneous technical medical studies. These studies, consisting of focus groups and in-depth interviews with physicians and patients, required precise transcription of specialized medical terminology to support expert analysis.
Key benefits
How we helped
Ipsos Healthcare, a core market research business unit within the Ipsos group, faced the challenge of transcribing five concurrent technical medical studies. These studies spanned specialist areas of medicine, featuring focus groups and in-depth interviews with both physicians and patients. Each study involved complex medical jargon, industry-specific terminology, and drug names, demanding precise transcription to enable expert analysis.
Global Lingo assigned a dedicated local project manager from our Chicago office to oversee the project, ensuring seamless communication and coordination. A team of specialist transcribers and editors was engaged, leveraging Global Lingo’s extensive network of degree-qualified native English professionals. This included 24-hour support from our UK and Singapore offices to meet Ipsos’s tight turnaround requirements of 24 to 72 hours.
Over 50 hours of audio and video content were transcribed into the requested formats, including MS Word, Excel, and SmartTranscript. Every transcript was produced with meticulous attention to detail, ensuring accuracy and consistency. This allowed Ipsos moderators to efficiently reflect upon the content and provide actionable insights to their end clients.
By delivering on time and within budget, Global Lingo’s professional transcription services enabled Ipsos to optimize their research outcomes and support their clients in making informed decisions to enhance patient care.
What Ipsos have to say about us
“Global Lingo are my go-to provider for Transcription services! They’re always super responsive, their service is consistently excellent & the quality is perfect, even when faced with high volumes and quick turnarounds. I’d highly recommend them to anyone requiring transcripts or indeed any language services.”
Senior Project Management Specialist, IPSOS Healthcare
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