IPSOS
Case study

Challenge

• Transcription of five concurrent technical medical research studies.
• The studies covered specialist medical areas and were made up of focus groups as well as in-depth interviews with both physicians and patients. All studies included technical jargon, industry specific medical terminology and complex drug names.
• All audio and video content needed to be captured and transcribed for expert analysis post-event.
• Delivery of the five studies, all of which overlapped, required a range of differing turnaround times, from 24 hours to 72 hours.
• The scripts needed to be of a very high quality to help provide accurate analysis by the professional moderators, which could then be provided to their end clients on time and on budget.

Approach / Solution

• Global Lingo assigned a dedicated local Project Manager working out of our Chicago office.
• More than 50 hours of technical interview content was completed in the requested delivery format – MS Word, Excel, or SmartTranscript format.
• Specialist freelance transcribers and additional project management support from our UK and Singapore offices made 24h support possible.
• Using our extensive pool of trusted freelance medical writers and internal editors, all of whom are degree qualified native English speakers with multiple years of transcription experience, all five projects were transcribed accurately and on time.

Benefit

• The Ipsos moderators were able to quickly and accurately reflect upon the content of the interviews.
• Global Lingo’s professional transcription service and timely delivery allowed the end clients to take appropriate action in the field to optimise future patient care.