InboxInsight
Inbox Insight is one of the market leaders in digital B2B demand generation. Offering a range of products that enable B2B organisations and marketers to generate high quality leads across EMEA through their content-driven marketing solutions.
Challenge
- Inbox Insight required a language services partner to assist with the delivery of their clients’ thought leadership content to senior decision-makers within IT, HR, Marketing, Finance, Sales and Business Management across EMEA.
- The challenge for Global Lingo was to find an efficient way to manage content that arrived in multiple batches during any one week.
Approach / Solution
- After assigning a dedicated Project Manager to Inbox Insight, Global Lingo designed a process that works for all their required language combinations, improving efficiencies and controlling costs.
- Given that Inbox Insight’s email bulletins are scheduled weekly, a content management solution that suited their translation needs as required.
- We switched from a project-per-request approach, favoured during the initial stages of our collaboration, to a weekly open-file project approach.
Benefit
- The improved process ensures that all requests can be handled in an efficient and cost-effective manner.
- Global Lingo now handles larger and more complex projects for Inbox Insight across multiple EMEA regions.
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