Case study
How Global Lingo helped Inbox Insight deliver weekly multilingual thought‑leadership content efficiently across EMEA
Inbox Insight is a leader in digital B2B demand generation, aiming to communicate thought‑leadership to senior decision‑makers in IT, HR, Marketing, Finance, Sales and Business Management across EMEA. Constrained by content arriving in multiple batches each week, they engaged Global Lingo. We assigned a dedicated project manager, switched to an open‑file weekly model, and established a streamlined translation workflow, boosting efficiency and operational control.
Key benefits
Efficient weekly open‑file language delivery
Cost‑controlled translation for multiple batches
Scalable support for larger, complex EMEA projects
Dedicated project management throughout
Consistent multilingual thought‑leadership output
How we helped
The Challenge
Inbox Insight needed a language partner capable of delivering their clients’ weekly thought‑leadership content across senior decision‑makers in multiple EMEA regions. The unpredictable arrival of content batches each week required a more agile and efficient translation solution.
Our Solution
- Assigned a dedicated project manager to serve as single point of contact
- Designed a workflow accommodating all required language combinations
- Transitioned from a request‑by‑request model to a weekly open‑file project system
- Leveraged our cloud‑based portal, AI‑enabled workflow tools, translation memory and machine‑translation support
The Result
The weekly open‑file system delivers content efficiently and cost‑effectively. Inbox Insight can now commission larger and more complex multilingual projects across EMEA, benefitting from our scalable and structured language support.
Why Global Lingo?
- Provision of a dedicated project manager for consistent coordination
- Flexible weekly open‑file workflow enabled timely, cost‑efficient multilingual delivery
- Proven scale to support more complex, volume‑heavy EMEA content campaigns