Case studies

Kadence International is one of the world’s leading marketing insight agencies, with offices in the USA, UK, India, Malaysia, Singapore, Philippines, Thailand, Indonesia and China. Founded in 1992, Kadence works with some of the world’s largest brands, providing global coverage at a local level. Specialist researchers work with clients across a wide range of business markets to deliver insight and knowledge rather than just data. Through its global data collection centers Kadence International also offers fieldwork services, and has become the agency of choice for some of the world’s largest management consultancies and market research agencies.

• Kadence were facing quality and process issues around their existing localization work for multi-country studies.
• They were looking for a global partner with a local office who offered a wide range of language services. This included both their quantitative and qualitative projects, with the focus being very much on quality and service delivery.

Projects include:

• The multi-lingual localization of a survey for a 12-market study
• Single-stage transcription working to very tight deadlines to understand focus group content
• OE response translations enabling the coding of foreign respondents on a large international study.

• Dedicated Singapore-based Project Manager
• Introduction of translation memory benefits, as well as secondary proofreading as standard to ensure best quality

Global Lingo have become a trusted language partner of Kadence, offering a wide range of language services which complement the day-to-day survey localization work:

• OE response back‑translations
• Single-stage and dual-stage non-English language transcription
• English–English transcription
• Interpreting services for international focus groups