Inbox Insight is one of the market leaders in digital B2B demand generation. Offering a range of products that enable B2B organisations and marketers to generate high quality leads across EMEA through their content-driven marketing solutions.
Inbox Insight required a language services partner to assist with the delivery of their customers’ thought leadership content to senior decision makers within IT, HR, Marketing, Finance, Sales and Business Management across EMEA.
The challenge for Global Lingo was to find an efficient way to manage content that arrived in multiple batches during any one week.
Approach / Solution
After assigning a dedicated Project Manager to Inbox Insight, Global Lingo designed a process that works for all their required language combinations, improving efficiencies and controlling costs.
Given that Inbox Insight’s email bulletins are scheduled weekly, a content management solution that suited their translation needs was required
We switched from a project-per-request approach, favoured during the initial stages of our collaboration, to a weekly open-file project approach.
The improved process ensures that all requests can be handled in an efficient and cost-effective manner
Global Lingo now handles larger and more complex projects for Inbox Insight across multiple EMEA regions.