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Primary Market Research: A Global Approa…
There’s nothing like firsthand evidence over hearsay, and primary and secondary market research is no…
Posts by Therese Collingridge
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Secondary Market Research for Global Exp…
It might be counterintuitive, but secondary market research is your ‘must have’ information that is…
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An in-depth guide to survey translation
Market researchers are well aware of the survey translation minefield of bias and speeder answers.…
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The Art of Translation
The art of translation covers the fusion of technical accuracy and creative messaging. Admittedly, it’s…
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5 Market research trends you need to kno…
You can be forgiven for feeling overwhelmed keeping tabs on the latest global market research…