The web is no longer restricted to the desktop. For the majority of people these days the internet is viewed on mobile devices. Apple’s iPhone and iPad take the lion’s share but there are also a huge number of Android users.
Websites are rarely now viewed in their full glory on a laptop or desktop monitor, your well crafted site may well be viewed in just a few inches of screen. Even more drastic is the increasing use of Apps to display your site. Apps like Flipboard take your content and totally reformat it removing all navigation and just retaining text, links and images.
Why should you translate Apps and mobile content?
How does all this mobile content affect translation? Well to be honest it doesn’t affect it that much. Most devices can display non-Latin text without much bother.
The interesting fact is that outside the US and UK the levels of PC ownership are lower than levels of mobile devices.
So, while you’re concentrating on your lovely website, many of your potential customers will rarely see what you design because mobile devices may display it differently.
Based on this, if you’re trying to reach a market who don’t use websites the traditional way should you have a website at all for that market? Would a mobile app be a better idea? That way you can control the experience, the content, the design and the language.