I’m always fascinated where phrases come from and I love it even more when I find the details from unusual sources. So when I found out where the phrase ‘Paint the town red’ originated from on the label of a beer bottle, I was more than happy.
Paint the town red was used to describe an incident in Melton Mowbray on 6th April 1837. Following the end of the races at Croxton Park the Marquis of Waterford and his large party, the worst for drink, decided to literally ‘Paint the town red’.
Paint the town red is just one of the bottled beers from Belvoir Brewery, in Melton Mowbray.