1. Sectors
  2. Market Research
  3. Market Research Translation

Market research translation

Market research is the process of assessing the viability of a new product or service through techniques such as surveys, interviews and focus groups. It is an important tool for businesses to determine whether there is a demand for their product or service, and what potential clients think about it.

Three Global Lingo employees working together

How translation is used effectively in the market research sector

In order to reach a wider audience and get accurate feedback, market research is often conducted in multiple languages. This is where translation comes in – by working with a professional translation company, businesses can ensure that their surveys and other research materials are accurately translated into the target language.

When translating for market research purposes, it is important to consider utilising a specialist team of translators who are not only familiar with the market research industry, but the nuance of the international market where the research is being conducted.

Advantages of market research translation

Respondents’ experiences are improved when they read the material in their native language.

When conducting market research, you need to be able to communicate with respondents in their native language. It is important that your approach is respectful, inclusive, and accessible so that the overall process is as smooth as possible for the respondents. This is important for two reasons.

Firstly, it means that respondents will have a comprehensive understanding of the material, which in turn will lead to more accurate and reliable results. When respondents feel like they are being respected and that the process is easy to follow, they are more likely to provide honest and helpful answers.

Secondly, it also creates a more positive experience for respondents, which can encourage them to participate in future research. By translating survey material to your target audience’s preferred language, you will avoid any potential frustration and confusion when communicating. This will further instil confidence and trust in your brand across new target markets.

An illustration representing improved experience
An illustration representing data accuracy

Respondent data accuracy is increased when it’s aided by translation.

When respondents are asked to complete a task in their native language, they are more likely to provide accurate information than when they were asked to do the same task in a foreign language. This is because they are less likely to make mistakes when they understand the question and the task at hand. Additionally, they are also more likely to feel comfortable and confident when completing the task in their native language.

This is especially important when dealing with sensitive topics or when asking difficult questions. It is essential that respondents understand what is being asked of them in order to provide accurate and helpful responses.

Additionally, by utilising market research translation services, you can also be sure that the meaning of your questions is not lost in translation. This can help to avoid any potential misunderstandings between you and your respondents.

You are able to reach a wider market audience when translating your market research content.

This can be extremely beneficial if you’re trying to reach a global audience. After all, not everyone speaks English. By translating your market research into other languages, you’ll be able to reach a wider range of people, when expanding your business into new international markets.

When reaching further, it is important to go beyond initial assumptions and understand customer trends in different regions of the world by utilising market research translation services. This can help you to make more informed decisions about your marketing strategies, product development, and overall business growth.

Our dedicated team of translators and project managers can help you understand your target market and communicate effectively with them in their native language.

An illustration representing the wider audience
Menu