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Market research live captioning
With our world becoming increasingly interconnected, broadcasting live events and conferences is easier than ever before. This has opened up a whole new world of possibilities for market research firms who want to use live captioning to disseminate information to international markets, and gather a range of customer feedback.
Benefits of live captioning
Gather feedback in real-time
Live captioning allows market researchers to gather customer feedback in the moment, rather than relying on memory or notes taken after the fact. This can be especially helpful when conducting focus groups or interviews, as it allows for a more accurate capture of customer feedback.
Live captioning can also be used to make market research more inclusive for people who are hard of hearing or have difficulty understanding spoken English. By providing text captions, market research firms can ensure that everyone is able to participate in and benefit from the research process.
Improve data quality
Live captioning can also help to improve the overall quality of data collected by market research firms. This is because transcription errors are less likely to occur when live captioning is used, and the text can be reviewed and edited before it is finalised.