News – Growth Through Localisation

An article by CIO magazine today examines the issues surrounding the localisation of web content. In the piece, Ron Rogowski of Forrester Research stresses the importance of localisation as a business-development tool: ‘For the most part, companies really do a poor job localising content. Companies would like to manage their translations better to realise internal and external cost savings, but the real benefit is the potential for revenue growth, the ability to roll into markets quickly’. To emphasise this opportunity, the feature focuses on PayPal. Following extensive localisation of its web services, PayPal’s international business now represents 44% of revenues, which were $563 million for the fourth quarter of 2007. Global Lingo is an industry-leading provider of localisation services, so if you want to unlock this potential for your business please don’t hesitate to contact us now.