Matt Cutts announced another step towards making Google’s search results much more relevant. The search engines new update will clamp down on sites who stuff their pages with webspam in order to gain rankings for keywords and phrases.

These tactics can involve:

  • Keyword stuffing – filling a page full of the words they want to rank the page for with no relevant connection to the content of the page.
  • Linking Schemes – adding links to pages which don’t match the subject of the page but have relevant keywords in the links.
  • Stealing content – copying content from another site.

Good news for well written sites

Writing good targeted content has always been the key to ranking your pages well in search engines. Well crafted pages should now begin to rise up the rankings and the rogue pages will, hopefully, disappear.

If you’re unsure how best to build your site, and add content, then you should read Google’s Webmaster Guidelines.

Translated sites will be affected

One of the key points from the update is that it will affect translated websites too.

The change will go live for all languages at the same time. For context, the initial Panda change affected about 12% of queries to a significant degree; this algorithm affects about 3.1% of queries in English to a degree that a regular user might notice. The change affects roughly 3% of queries in languages such as German, Chinese, and Arabic, but the impact is higher in more heavily-spammed languages. For example, 5% of Polish queries change to a degree that a regular user might notice.

If your website has translated content then you’ll need to ensure that this doesn’t get caught up in Google’s algorithm change. It’s good practice to continually check and improve your site layout and content to ensure it keeps up with search engine changes.

If you’d like advice and help and how you can achieve this please get in touch with us, we’ll be glad to help you.