The global tech-savvy consumers
Mobile payments. Mobile shopping. Mobile chatbots.
Let’s face it, mobile technology has revolutionised the way people across geographies work, live, and play. In fact, ‘[b]y the end of 2020, 5.2 billion people subscribed to mobile services, representing 67% of the global population’.1 And, according to the GSMA Association, ‘there will be nearly half a billion new subscribers by 2025, taking the total number of subscribers to 5.7 billion (70% of the global population)’.2 What might be the most interesting of all, however, is that the majority of new subscribers will hail from the large under-penetrated markets in Asia and Sub-Saharan Africa.
But this growing trend toward mobile also extends to mobile internet users. In fact, the global penetration rate will climb from 51% (2020) to 60% by 2025. In Sub-Saharan Africa alone, smartphone adoption will rise to 64%. Within the same time period, smartphone adoption in the Middle East and North Africa (MENA), Latin America, Asia Pacific, and throughout Europe will rise, on average, to 82%. In other words, the world over is increasingly producing more tech-savvy consumers. With such a linguistically and culturally diverse consumer pool, however, how is the telecommunications industry ensuring an inclusive experience for all? The answer lies in language services. From legal compliance regulations to global marketing content, a growing number of tech giants are meeting these challenges head-on by turning to language services providers (LSPs) seasoned in m-commerce localisation.
How LSPs enhance your global growth strategy
It comes as no surprise that effective communication drives business growth. Companies that strengthen internal and external communications often benefit from a rise in productivity, increased employee engagement, and greater customer reach. But for companies that employ a global workforce — and serve a global market — a one-size-fits-all approach to communication will not work. And, since the English language only represents the preferred language of 25.9% of global internet users, telecommunications companies relying solely on English communication are missing a huge piece of the pie. By partnering with LSPs experienced in m-commerce localisation, telecommunications companies are successfully recruiting and retaining global tech-savvy teams while reaching and engaging global tech-savvy consumers. Welcome to Global Lingo, your technology-focused global language services provider.
Your global m-commerce localisation experts
With a network of international offices coupled with a robust team of specialist linguists, engineers, and sector-experienced project and account managers, Global Lingo is uniquely qualified to help you overcome key communication challenges within the telecommunications industry. From software, user interface, and website localisation to eLearning localisation for global compliance, we pride ourselves on our quality of service, reliability, speed, and expertise. Looking for more? Global Lingo also offers m-commerce language services that extend well beyond localisation. We provide bespoke services in technical translation, marketing and corporate communications localisation and translation, transcription, minute-taking, voiceovers, subtitling and more.
As an ISO 9001 and 27001-certified LSP, Global Lingo is honoured to be a trusted language services partner for the telecommunications industry. Let’s work together to enhance your mobile commerce strategy. Connect with Global Lingo today.
REFERENCES
1, 2 The Mobile Economy 2021. GSMA, 2021, https://www.gsma.com/mobileeconomy/wp-content/uploads/2021/07/GSMA_MobileEconomy2021_3.pdf.
In addition to:
Johnson, Joseph. “Internet: Most Common Languages Online 2020.” Statista, 27 Jan. 2021, https://www.statista.com/statistics/262946/share-of-the-most-common-languages-on-the-internet.